OVER(UNDER) is Carlo Llacar

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	<title>OVER(UNDER) is Carlo Llacar</title>
	<link>http://over-under.us</link>
	<description>OVER(UNDER) is Carlo Llacar</description>
	<pubDate>Fri, 17 May 2013 01:07:46 +0000</pubDate>
	<generator>http://over-under.us</generator>
	<language>en</language>
	
		
	<item>
		<title>Movie / TV Key-Art Design</title>
				
		<link>http://over-under.us/Movie-TV-Key-Art-Design</link>

		<comments>http://over-under.us/following/over-under.us/Movie-TV-Key-Art-Design</comments>

		<pubDate>Fri, 17 May 2013 01:07:46 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[art-direction, poster, typographic]]></category>

		<guid isPermaLink="false">1152607</guid>

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A brief collection of movie posters designed while at Mojo .
&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/TBFOS-CVL_08a.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/TBFOS-CVL_08a_o.jpg" data-mid="18717717"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/CRAOS-CVL_03a.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/CRAOS-CVL_03a_o.jpg" data-mid="18717684"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/BEGOS-CVL_03b.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/BEGOS-CVL_03b_o.jpg" data-mid="18717673"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/KABOS-CVL_02b_XLRG.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/KABOS-CVL_02b_XLRG_o.jpg" data-mid="5568943"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/HEROS_CVL_07b.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/HEROS_CVL_07b_o.jpg" data-mid="5545062"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/KFSOS-CVL_03b[Rev-1]_XLRG.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/KFSOS-CVL_03b[Rev-1]_XLRG_o.jpg" data-mid="5545063"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/HEL-BS_CL_01j_XLRG.jpg" width="670" height="976" width_o="823" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/HEL-BS_CL_01j_XLRG_o.jpg" data-mid="5545061"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/SMAOS_CVL_03.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/SMAOS_CVL_03_o.jpg" data-mid="5545057"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/VAMOS-CVL_05b_XLRG.jpg" width="670" height="976" width_o="823" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/VAMOS-CVL_05b_XLRG_o.jpg" data-mid="5568948"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/LBOOS_CVL_05a.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/LBOOS_CVL_05a_o.jpg" data-mid="18717705"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/OFMOS_CVL_02a.jpg" width="670" height="992" width_o="810" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/OFMOS_CVL_02a_o.jpg" data-mid="18717706"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/ONEOS_CVL_07a_XLRG.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/ONEOS_CVL_07a_XLRG_o.jpg" data-mid="18717713"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/JAN-OS_CVL_08c.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/JAN-OS_CVL_08c_o.jpg" data-mid="18717702"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/PAUOS_CVL_01a.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/PAUOS_CVL_01a_o.jpg" data-mid="18717715"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/SPUOS_84CVL_01c-C.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/SPUOS_84CVL_01c-C_o.jpg" data-mid="18717716"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/1152607/YHIOS_CVL_03b.jpg" width="670" height="1033" width_o="778" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/1152607/YHIOS_CVL_03b_o.jpg" data-mid="18717720"  border="0" align="left"/&#62;</description>
		
		<excerpt> A brief collection of movie posters designed while at Mojo . </excerpt>

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	</item>
		
		
	<item>
		<title>Designmatters Keynotes</title>
				
		<link>http://over-under.us/Designmatters-Keynotes</link>

		<comments>http://over-under.us/following/over-under.us/Designmatters-Keynotes</comments>

		<pubDate>Sat, 23 Mar 2013 02:59:14 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[branding, art-direction, typography]]></category>

		<guid isPermaLink="false">5236912</guid>

		<description>	Fullscreen

&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_01.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_01_o.jpg" data-mid="28162833"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_02.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_02_o.jpg" data-mid="28162834"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_03.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_03_o.jpg" data-mid="28162835"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_04.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_04_o.jpg" data-mid="28162836"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_05.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_05_o.jpg" data-mid="28162837"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_06.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_06_o.jpg" data-mid="28162838"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_07.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Presentation-Screens_07_o.jpg" data-mid="28162839"  border="0" align="left"/&#62;
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Keynote slides for Designmatters' Vice President, Marianna Amatullo, as she gives talks all over the world about social impact design, humanitarianism, design-student led initiatives, and all things Art Center.

&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Covers-Compilation_028.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Covers-Compilation_028_o.jpg" data-mid="28162910"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A1.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A1_o.jpg" data-mid="28198237"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A2.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A2_o.jpg" data-mid="28198239"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A3.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A3_o.jpg" data-mid="28198240"  border="0" align="left"/&#62;&#60;img src="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A4.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload146.cargocollective.com/1/0/20828/5236912/DM-Keynote-Slide-Compilation-A4_o.jpg" data-mid="28198242"  border="0" align="left"/&#62;
view full screen for maximum viewing experience

	Fullscreen
</description>
		
		<excerpt>    Keynote slides for Designmatters' Vice President, Marianna Amatullo, as she gives talks all over the world about social impact design, humanitarianism,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload146.cargocollective.com/1/0/20828/5236912/prt_1364025539.png" />

	</item>
		
		
	<item>
		<title>From The Couch To The Kitchen</title>
				
		<link>http://over-under.us/From-The-Couch-To-The-Kitchen</link>

		<comments>http://over-under.us/following/over-under.us/From-The-Couch-To-The-Kitchen</comments>

		<pubDate>Mon, 18 Mar 2013 05:56:17 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[publication, art direction, illustration]]></category>

		<guid isPermaLink="false">5203303</guid>

		<description>	Fullscreen


&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_00.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_00_o.jpg" data-mid="27980926"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_01.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_01_o.jpg" data-mid="27980927"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_02.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_02_o.jpg" data-mid="27980928"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_03.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_03_o.jpg" data-mid="27980929"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_04.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_04_o.jpg" data-mid="27980930"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_05.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_05_o.jpg" data-mid="27980931"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_06.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_06_o.jpg" data-mid="27980933"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_07.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_07_o.jpg" data-mid="27980934"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_08.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_08_o.jpg" data-mid="27980936"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_09.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_09_o.jpg" data-mid="27980937"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_10.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_10_o.jpg" data-mid="27980939"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_11.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_11_o.jpg" data-mid="27980941"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_12.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_12_o.jpg" data-mid="27980944"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_13.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_13_o.jpg" data-mid="27980946"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_14.jpg" width="670" height="478" width_o="1440" height_o="1029" src_o="http://payload145.cargocollective.com/1/0/20828/5203303/FTCTTK-Spread_14_o.jpg" data-mid="27980948"  border="0" align="left"/&#62;

From The Couch To The Kitchen, a food book written and drawn by the students of Dorsey High School, by way of 826LA, and in collaboration with Yello,Friends!

This honest, and humorous book collects individual stories from Dorsey High's own creative studies students, using their past and current experiences as a lens when writing about food in their lives. Whether there are stories about walking to their favorite market, and describing each and every ingredient in Hemingway-esque fashion, they were able to visualize them. Unfortunately, some of the drawings were not of the best quality, but fortunately, that's where we, as Yello,Friends! stepped in—to clean up, brew up, and blend up a concoction of classic story-telling coupled with inspired, quirky art. 

The foreword is written by Alice Waters, a very famous chef, entrepreneur, writer, and activist. 

The Yello,Friends!
illustrators
Patrick Leung
Saejean Oh

Designers/Art Directors
Jeane Chen
Carlo Llacar
</description>
		
		<excerpt>    From The Couch To The Kitchen, a food book written and drawn by the students of Dorsey High School, by way of 826LA, and in collaboration with Yello,Friends! ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload145.cargocollective.com/1/0/20828/5203303/prt_1363605181.png" />

	</item>
		
		
	<item>
		<title>Audi x USSA</title>
				
		<link>http://over-under.us/Audi-x-USSA</link>

		<comments>http://over-under.us/following/over-under.us/Audi-x-USSA</comments>

		<pubDate>Mon, 18 Mar 2013 04:20:53 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[art direction, infographics]]></category>

		<guid isPermaLink="false">5202953</guid>

		<description>	Fullscreen

&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.05.01 AM.png" width="512" height="727" width_o="512" height_o="727" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.05.01 AM_o.png" data-mid="27978600"  border="0" align="left"/&#62;&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.04.28 AM.png" width="486" height="691" width_o="486" height_o="691" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.04.28 AM_o.png" data-mid="27978605"  border="0" align="left"/&#62;
This year marks a more emphasized relationship between the United States Ski Association (represented by the professional athletes of the U.S. Ski Team). Designory's role was to provide a collateral-experiential package, in forms of automobile wraps, event signage, and dealer tool-kits, among other things.  

	Fullscreen



&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Q7_with_USSAWrap_cvl.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Q7_with_USSAWrap_cvl_o.jpg" data-mid="27978589"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/S7_with_USSAWrap_cvl.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/S7_with_USSAWrap_cvl_o.jpg" data-mid="27978591"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/S8_with_USSAWrap_cvl.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/S8_with_USSAWrap_cvl_o.jpg" data-mid="27978594"  border="0" align="left"/&#62;


Facebook exposure during the Audi Ski Challenges (winter 2012-2013)


&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.02.42 AM.png" width="670" height="339" width_o="1343" height_o="680" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.02.42 AM_o.png" data-mid="27978640"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.02.53 AM.png" width="670" height="460" width_o="1106" height_o="760" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.02.53 AM_o.png" data-mid="27978643"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.03.20 AM.png" width="670" height="361" width_o="1344" height_o="726" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.03.20 AM_o.png" data-mid="27978647"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.04.05 AM.png" width="670" height="379" width_o="1340" height_o="759" src_o="http://payload145.cargocollective.com/1/0/20828/5202953/Screen Shot 2012-11-25 at 10.04.05 AM_o.png" data-mid="27978650"  border="0" align="left"/&#62;

	Fullscreen


Designory creative team

creative director: Ulrich Lange
art director: Carlo Llacar
copywriter: Kit Smith
production artist: Mark Lugenbuehl
production manager: Truda Kinniburgh
</description>
		
		<excerpt>  This year marks a more emphasized relationship between the United States Ski Association (represented by the professional athletes of the U.S. Ski Team)....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload145.cargocollective.com/1/0/20828/5202953/prt_1363937240.png" />

	</item>
		
		
	<item>
		<title>2013 Audi Brand Book</title>
				
		<link>http://over-under.us/2013-Audi-Brand-Book</link>

		<comments>http://over-under.us/following/over-under.us/2013-Audi-Brand-Book</comments>

		<pubDate>Mon, 18 Mar 2013 03:32:07 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[branding, art direction, publication]]></category>

		<guid isPermaLink="false">5202862</guid>

		<description>	Fullscreen


&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_1.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_1_o.jpg" data-mid="27977855"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_2.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_2_o.jpg" data-mid="27977856"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_3.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_3_o.jpg" data-mid="27977858"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_4.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_4_o.jpg" data-mid="27977859"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_5.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_5_o.jpg" data-mid="27977860"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_6.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_6_o.jpg" data-mid="27977862"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_7.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_7_o.jpg" data-mid="27977864"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_8.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_8_o.jpg" data-mid="27977865"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_9.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_BrandBook_9_o.jpg" data-mid="27977866"  border="0" align="left"/&#62;

This extensive publication for Audi of America, encapsulates the brand stories associated with Audi as we see and hear today. Only published once a year, every year, I had a chance to project their vision, while hinting at new technologies for the near future. Designed in collaboration with other fine folks, but my role here was art direction, and bits of conceptual, creative direction. 

Click the fullscreen button for maximum viewing experience.
	Fullscreen


Shown below are various design elements created for the book. This is actually the first year we've started to develop a rich, iconic graphic system. The following year (2014 Brand Book), will round that out even more.


&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB-Select-Icons_800px.jpg" width="670" height="209" width_o="800" height_o="250" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB-Select-Icons_800px_o.jpg" data-mid="27978132"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_13BB_DS_WhatHappens_XLRG.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_13BB_DS_WhatHappens_XLRG_o.jpg" data-mid="27977899"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB_Modes-A.jpg" width="670" height="670" width_o="1800" height_o="1800" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB_Modes-A_o.jpg" data-mid="27977891"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB_Connect-A_XLRG.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA-13BB_Connect-A_XLRG_o.jpg" data-mid="27977880"  border="0" align="left"/&#62;
&#60;img src="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_13BB_WhatWeSee_XLRG.gif" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload145.cargocollective.com/1/0/20828/5202862/AoA_13BB_WhatWeSee_XLRG_o.gif" data-mid="27977911"  border="0" align="left"/&#62;


	Fullscreen

Audi creative team at the Designory

creative director: Ulrich Lange
associate creative director: Kathy Chia Cherico
copywriter / copy director: Jay Brida
art director: Carlo Llacar
production artist: Mark Lugenbuehl</description>
		
		<excerpt>  This extensive publication for Audi of America, encapsulates the brand stories associated with Audi as we see and hear today. Only published once a year, every...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload145.cargocollective.com/1/0/20828/5202862/prt_1363595369.png" />

	</item>
		
		
	<item>
		<title>BRIDExPRESS</title>
				
		<link>http://over-under.us/BRIDExPRESS</link>

		<comments>http://over-under.us/following/over-under.us/BRIDExPRESS</comments>

		<pubDate>Tue, 12 Mar 2013 22:51:50 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[publication, typographic]]></category>

		<guid isPermaLink="false">381594</guid>

		<description>	Fullscreen


&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/050-BX-Cover.jpg" width="670" height="1005" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20828/381594/050-BX-Cover_o.jpg" data-mid="1750619"  border="0" align="left"/&#62;
BRIDExPRESS is a subversive, faux-magazine to lure would-be 'Mail-Order Johns' slightly re-educating the misinformed stereotype of Russian mail-order bride culture. It is designed to deter consumers, and enlighten the audience as a one-time experimental publication aiming to raise awareness in human trafficking.

The information here has been cobbled from many underground and well known resources found online, coupled with field research and interview with an actual former mail-order bride. Her re-telling of a frightening and enlightening experience are used as inspiration for each particular editorial feature, creating a progressively lecture-like "verbal spanking". It is a gentle, but educative reinforcement and mental support for a dark process, but informative at the very least.

&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-1.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-1_o.jpg" data-mid="1681762"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-3.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-3_o.jpg" data-mid="1681766"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-6.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-6_o.jpg" data-mid="1681769"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-4.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-4_o.jpg" data-mid="1681770"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-7.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/381594/BRIDExPRESS_detail-7_o.jpg" data-mid="1681771"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>   BRIDExPRESS is a subversive, faux-magazine to lure would-be 'Mail-Order Johns' slightly re-educating the misinformed stereotype of Russian mail-order bride...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20828/381594/prt_1363600137.png" />

	</item>
		
		
	<item>
		<title>Mother Earth Global Warming Campaign</title>
				
		<link>http://over-under.us/Mother-Earth-Global-Warming-Campaign</link>

		<comments>http://over-under.us/following/over-under.us/Mother-Earth-Global-Warming-Campaign</comments>

		<pubDate>Fri, 21 Dec 2012 00:31:47 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[image, poster, global warming]]></category>

		<guid isPermaLink="false">311024</guid>

		<description>	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/0/20828/311024/LoveThyMother_01b-2_XXLRG.jpg" width="670" height="1035" width_o="2048" height_o="3165" src_o="http://payload.cargocollective.com/1/0/20828/311024/LoveThyMother_01b-2_XXLRG_o.jpg" data-mid="1349327"  border="0" align="left"/&#62;
Teamed up with fellow Art Center photog, Bettina Chavez, on this global warming campaign poster. I art-directed the idea that came riffing off the Mexican home altar, along with some Day-Of-The-Dead ephemera. As a side note, this was perfect timing for the poster to come out because a few months later, Al Gore's acclaimed documentary, "The Inconvenient Truth" had been released, making this campaign all the more relevant.
Below is the original photoshoot sketch to guide the art direction.
March 2006
	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/0/20828/311024/GetWellTable_MED.jpg" width="400" height="500" width_o="400" height_o="500" src_o="http://payload.cargocollective.com/1/0/20828/311024/GetWellTable_MED_o.jpg" data-mid="4977593"  border="0" align="left"/&#62;</description>
		
		<excerpt>  Teamed up with fellow Art Center photog, Bettina Chavez, on this global warming campaign poster. I art-directed the idea that came riffing off the Mexican home...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20828/311024/prt_1340092944.jpg" />

	</item>
		
		
	<item>
		<title>US Open 2010</title>
				
		<link>http://over-under.us/US-Open-2010</link>

		<comments>http://over-under.us/following/over-under.us/US-Open-2010</comments>

		<pubDate>Fri, 21 Dec 2012 00:28:56 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[poster, art direction, illustration]]></category>

		<guid isPermaLink="false">289093</guid>

		<description>	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_01b-MED.jpg" width="670" height="511" width_o="800" height_o="611" src_o="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_01b-MED_o.jpg" data-mid="1247226"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USO-Context_03_ALL.jpg" width="670" height="446" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/0/20828/289093/USO-Context_03_ALL_o.jpg" data-mid="1369504"  border="0" align="left"/&#62;A poster series on one of New York city's famous sporting events, for 2010. The idea was to borrow New York's electrical "sign-language" that is so prominent in their visual culture, and displaying it on static, 2D printed pieces.
November 2009
DETAILS
&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_02a_XLRG-wide.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_02a_XLRG-wide_o.jpg" data-mid="1369507"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_04a-wide.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_04a-wide_o.jpg" data-mid="1371606"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_04b-wide.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USOpen-context_04b-wide_o.jpg" data-mid="1371607"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-2.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-2_o.jpg" data-mid="1368637"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-3.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-3_o.jpg" data-mid="1368638"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-4.jpg" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/289093/USO-P-b-4_o.jpg" data-mid="1368640"  border="0" align="left"/&#62;	Fullscreen
</description>
		
		<excerpt>  A poster series on one of New York city's famous sporting events, for 2010. The idea was to borrow New York's electrical "sign-language" that is so prominent in...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20828/289093/prt_1363601005.png" />

	</item>
		
		
	<item>
		<title>The Garage (HP), a blue-sky branding case study</title>
				
		<link>http://over-under.us/The-Garage-HP-a-blue-sky-branding-case-study</link>

		<comments>http://over-under.us/following/over-under.us/The-Garage-HP-a-blue-sky-branding-case-study</comments>

		<pubDate>Mon, 18 Jun 2012 21:59:56 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[branding, identity, interactive]]></category>

		<guid isPermaLink="false">308635</guid>

		<description>	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-Logos_v4-01.png" width="670" height="365" width_o="1650" height_o="900" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-Logos_v4-01_o.png" data-mid="4978680"  border="0" align="left"/&#62;
The HP Garage is a "blue-sky" trans-disciplinary project that involved Hewlett Packard's challenge to re-introduce themselves into a new market during the height of the 2008 Recession. Through our design research, we've stumbled upon an unchallenged market: budding entrepreneurs. In this respect, my team and I, plus a couple of business marketing consultants on hand designed a full programme including creation of an identity, environmental design, large outdoor interactive screens, and total brand experience encapsulated as a high-end traveling business and creative workshop.
Team members: Anna Yu (Environmental Designer), and William Won (Graphic Designer), and myself. 

Environmental design by Anna Yu. The link to her project page is found here.
&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/327-wide-angle_MED.jpg" width="567" height="636" width_o="567" height_o="636" src_o="http://payload.cargocollective.com/1/0/20828/308635/327-wide-angle_MED_o.jpg" data-mid="1423965"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/345-evening-MED.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/20828/308635/345-evening-MED_o.jpg" data-mid="1424262"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/423-quarter-view-MED.jpg" width="670" height="389" width_o="800" height_o="465" src_o="http://payload.cargocollective.com/1/0/20828/308635/423-quarter-view-MED_o.jpg" data-mid="1424265"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/5405-isometric-MED.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/20828/308635/5405-isometric-MED_o.jpg" data-mid="1424286"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/439-closeup-MED.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/20828/308635/439-closeup-MED_o.jpg" data-mid="1424268"  border="0" align="left"/&#62;

Design research and strategies:
&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-Program_01a_LRG.jpg" width="670" height="254" width_o="1200" height_o="456" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-Program_01a_LRG_o.jpg" data-mid="4978735"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/New-Trends-Diagram_01c_mid.png" width="670" height="429" width_o="1201" height_o="769" src_o="http://payload.cargocollective.com/1/0/20828/308635/New-Trends-Diagram_01c_mid_o.png" data-mid="4978954"  border="0" align="left"/&#62;
The trends for the previous two years had shown us that technology and business helped individuals get their feet off the ground through innovative business strategy; a feature Hewlett Packard has been touting for years on end. (They invented the cubicle, just so you know.)

Advertisement and Marketing: &#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-Promo-Poster_01a-1_MED-01a.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-Promo-Poster_01a-1_MED-01a_o.jpg" data-mid="4978140"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-Promo-Poster_01a-1_LRG-01b.jpg" width="650" height="713" width_o="650" height_o="713" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-Promo-Poster_01a-1_LRG-01b_o.jpg" data-mid="4978145"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-Membership_01b_MED.jpg" width="670" height="544" width_o="800" height_o="650" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-Membership_01b_MED_o.jpg" data-mid="4978870"  border="0" align="left"/&#62;

Interactive Walls &#38; Kiosks: 
&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Welcome_01b.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Welcome_01b_o.jpg" data-mid="4979119"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Welcome_01a.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Welcome_01a_o.jpg" data-mid="4979108"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Intro_01b_MED.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Intro_01b_MED_o.jpg" data-mid="4979123"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Reservation_01a-2.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Reservation_01a-2_o.jpg" data-mid="4979146"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Reservation_01b-1.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Reservation_01b-1_o.jpg" data-mid="4979147"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Notification_01a-2.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Notification_01a-2_o.jpg" data-mid="4979124"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Idle-01a-1.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/TG-MS-Idle-01a-1_o.jpg" data-mid="4979128"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20828/308635/003-Kiosk-view-b.jpg" width="670" height="335" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/0/20828/308635/003-Kiosk-view-b_o.jpg" data-mid="4979238"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>  The HP Garage is a "blue-sky" trans-disciplinary project that involved Hewlett Packard's challenge to re-introduce themselves into a new market during the height...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20828/308635/prt_1340092443.jpg" />

	</item>
		
		
	<item>
		<title>BPM Magazine</title>
				
		<link>http://over-under.us/BPM-Magazine</link>

		<comments>http://over-under.us/following/over-under.us/BPM-Magazine</comments>

		<pubDate>Mon, 18 Jun 2012 21:54:35 +0000</pubDate>

		<dc:creator>OVER(UNDER) is Carlo Llacar</dc:creator>
		
		<category><![CDATA[typographic, publication, art direction, identity]]></category>

		<guid isPermaLink="false">327879</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20828/327879/BPM_ID_sml.jpg" width="670" height="670" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/0/20828/327879/BPM_ID_sml_o.jpg" data-mid="1428260"  border="0" align="left"/&#62;
A magazine re-design for electronic-music lifestyle BPM magazine, based here in Los Angeles. The re-design focused on the deeper aspects of music in terms of philosophy, culture, and a wide range of intellectually-based content. 

*feature spreads coming soon*</description>
		
		<excerpt> A magazine re-design for electronic-music lifestyle BPM magazine, based here in Los Angeles. The re-design focused on the deeper aspects of music in terms of...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20828/327879/prt_1363599740.png" />

	</item>
		
	</channel>
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